Apr 4, 2017

'NBC Nightly News With Lester Holt' Wins The Demo Again

"NBC Nightly News with Lester Holt" ranked #1 in the demo for the week of March 27, averaging 1.8 million A25-54 viewers, leading "ABC World News Tonight" by +115,000 viewers (+7%) and "CBS Evening News" by +433,000 viewers (+32%). Nightly News holds its largest demo leads over ABC and CBS in three seasons. Compared to last season, Nightly News’ demo lead over ABC is up +17%, while its advantage over CBS is up +13%.

Among A18-49, Nightly News averaged 1.3 million viewers, topping ABC by +130,000 (+11%) and CBS by +303,000 (+31%). The NBC News broadcast has ranked #1 in A25-54 and A18-49 for 87 of the last 88 weeks.

For the week, Nightly News averaged 7.8 million total viewers, leading CBS Evening News by +1.3 million (+21%). Season to date, Nightly News is the #1 evening newscast across the board.

Weekly Highlights:

  • Nightly News averaged 1.8 million A25-54 viewers, outperforming ABC by +115,000 (+7%) and CBS by +433,000 (+32%).

  • Nightly News averaged 1.3 million A18-49 viewers, topping ABC by +130,000 (+11%) and CBS by +303,000 (+31%).

  • Nightly News has ranked #1 in A25-54 and A18-49 for 87 of the past 88 weeks.

  • Nightly News averaged 7.8 million total viewers, leading CBS Evening News by +1.3 million (+21%)

Season Highlights:

  • Nightly News is the #1 evening newscast across the board.

  • Nightly News holds its largest A25-54 advantages over ABC and CBS in three seasons.

  • Compared to last season, Nightly News’ demo lead over ABC is up +17%, while its advantage over CBS is up +13%.

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