Comcast today announced that David Clark will join the company as Executive Vice President and General Manager, Advanced Advertising. Mr. Clark will report to Marcien Jenckes, President of Advertising, and will oversee the advertising technology businesses at Comcast Cable including Strata and FreeWheel.
"David is a dynamic and innovative leader with broad experience in television, advertising and digital media, making him uniquely suited for this new position," said Mr. Jenckes. "The advanced advertising industry is evolving rapidly and David will play a critical role in helping our advertising customers maximize the value of inventory and audiences reach with technology across all screens and sales channels."
Mr. Clark joins Comcast from The Weather Channel (TWC), where he served as President for five years. During that time, he managed programming, strategy and operations and led the company to earn prestigious awards including, The Governors Award for Excellence from The National Academy of Television Arts and Sciences.
Prior to TWC, Mr. Clark served as an Executive Vice President at The Madison Square Garden Company where he implemented sales and partnership strategies across MSG brands and served as General Manager of Fuse, MSG’s music channel. He got his start in media and advertising sales at Viacom/MTV Networks, where he led the company’s Global Marketing Partnerships group, an integrated advertising sales team that worked across Viacom’s businesses worldwide.
Mr. Clark holds a bachelor’s degree in International Relations and Political Science from Tulane University.